Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People are drawn to honesty and integrity in the post-truth era

Radical Transparency 

United States

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Parenting

A Traditional Medicinals campaign ditches actors and scripts for real stories from mothers who used the special tea to help them breastfeed. The ad looks to credit the authenticity and shared wisdom of motherhood, reinforcing the value of real-life experiences and communal knowledge among mothers.