Ella Halstead is a Senior Behavioural Analyst at Canvas8. After completing a Masters of Commerce in International Business, she shifted into the world of cultural insights. Specialising in qualitative research, she has a passion for uncovering unique human stories. Outside of work, she is a chronic ruminator, coffee drinker, and market-goer. 

People are processing a synthetic reality

Reality Split

People expect products and services that feel made for them

Personal Worlds

Gen Z (born 1997-2010)

Australia

Apps and software

Google’s new Australian campaign uses TikTok stars to show how its search engine app can help you navigate new experiences. From making a mocktail to navigating a foreign city, the campaign spotlights Google's benefits to a Gen Z audience that's increasingly turning to TikTok for information.