Tami Makinde is a Behavioural Analyst at Canvas8. With experience in leading a global newsroom and pioneering cultural conversations, she pivoted to behavioural insights. A lover of literature, alt-pop, and SZA, she spends her time discovering new music or dissecting her favourite TV shows. 

People are recognising the urgency of global environmental measures 

Sustainable Solutions

People are operating with a heightened perception of value

Critical Spenders

People expect brands to rise to society’s challenges

Shared Values

United Kingdom

Fashion and Style

Shopping

Three major UK fast-fashion retailers have signed an agreement to present 'only accurate and clear green claims' about their products. With people becoming increasingly concerned about greenwashing, brands should be aware that these plans can build trust, but they can also be met with scrutiny.

Primark recycle scheme relieves fast fashion guilt

H&M elevates sustainability credentials with green bond