Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

The need-it-now mentality has become the norm

Compulsive Convenience

United States

United Kingdom

Mass transit and airlines

Hotels and holidays

Production issues have halted aircraft deliveries at a time when global travel demand is higher than ever. With resulting disruptions set to occur this year, brands have an opportunity to help smoothen travel processes by meeting expectations for flexibility and protection.