Elly Lau is a Behavioural Analyst at Canvas8. With a degree in sociology and Japanese studies from the National University of Singapore, she operates at the intersections of cultural insight, strategy and storytelling. Armed with a uniquely APAC perspective, Elly has conducted research on DIY media in Singapore and East Asian art history. She also writes a music criticism newsletter in her spare time and is a lifelong defender of fangirl culture.

People are operating with a heightened perception of value

Critical Spenders

People want insider status that's community-driven

Inside Track

Australia

Supermarkets and food

Clothing, footwear, and accessories

Discount retailer Aldi has launched its first branded streetwear collection, with pieces retailing for $20 or less. At a time when the cost of living crisis is still weighing on Aussies’ minds, Aldi is democratising the hype culture typically associated with luxury streetwear and exclusive drops.

Aldi and BrewDog appeal to beer fans on a budget

Aldi collabs with beauty fans to promote dupes