Tami Makinde is a Behavioural Analyst at Canvas8. With experience in leading a global newsroom and pioneering cultural conversations, she pivoted to behavioural insights. A lover of literature, alt-pop, and SZA, she spends her time discovering new music or dissecting her favourite TV shows. 

People are recognising the urgency of global environmental measures 

Sustainable Solutions

People expect brands to rise to society’s challenges

Shared Values

Gen Z (born 1997-2010)

Gen Y (born 1982-1996)

Global

Personal tech

Sustainability

A UN report has revealed that e-waste recycling efforts are falling short of production and consumption. As people look to reduce their carbon footprints and take sustainability into their own hands, they’re looking for brands that can provide education and help them make informed decisions.

Back Market: combatting e-waste with second-hand tech

Circular tackles e-waste with subscription electronics