‘Beverage girlies’ are sharing videos of themselves drinking a variety of beverages at the same time as performative coping, signifying the ways in which people are dealing with remote work and hustle culture. What does this say about our attitudes toward an increasingly unstable global environment?

Self-identified 'beverage girlies' are sharing their drink rotations on TikTok, using their treat of choice to signal aspects of their personalities. While people are increasingly focusing on the functional elements of food and drink, these recommendations balance self-care and indulgence.

After a TikTok moment launched Stanley Quenchers to virality, the brand has strived to maintain its fans by embodying modern wellness and collectibles culture. Their popularity demonstrates how even established heritage products can acquire new meaning when applied to fresh cultural contexts.

The Stanley Quencher – a colorful insulated tumbler – has enjoyed an explosion of viral popularity, selling out on shelves and fetching impressive resale prices online. Items like Stanley’s tumblers offer customizable, functional status symbols, catering to a desire for self-expression.