Built with a focus on what happens to products after they are used up, Junk Theory's skincare line aims to help consumers 'live junk-free'. By reducing plastic consumption and focusing on items people need the most, the brand is offering a minimalist and eco-friendly approach to beauty buying.

L’Oreal is partnering with a biotechnology venture to adopt more ingredient alternatives across its beauty products and packaging. As people continue to pledge their support to brands that embody sustainability beyond the superficial, moves like L’Oreal’s stand out as genuinely eco-driven.

As purchase decisions are increasingly driven by sustainability concerns, many brands are taking steps to develop eco-friendly solutions and empower customers. Sephora is strengthening a 15-year sustainability commitment by launching a take-back program, helping people recycle beauty products.

In a world addressing environmental challenges, sustainable packaging has now become an essential choice for both brands and consumers. From refillable compacts to mushroom-derived boxes, beauty brands are now shifting away from traditional plastic packaging in response to consumer demand.