Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.


People are recognising the urgency of global environmental measures 

Sustainable Solutions

People expect brands to rise to society’s challenges

Shared Values

People are drawn to honesty and integrity in the post-truth era

Radical Transparency 

People are refusing to accept purpose-washing

Assertive Audiences

Global

Beauty

Beauty and wellbeing

Make-up

Citizenship

Sustainability

Beauty providers

The Body Shop has become the first global beauty brand offering 100% vegan product formulations certified by The Vegan Society. With confusion and inconsistency around ESG terminology, as well as scepticism around greenwashing, transparency and clear communication can appeal to values-led consumers.

B Lab: conscious consumerism for people and the planet

H&M launches vegan cosmetics for Gen Z beauty buffs