Gen Zers have a reputation for their love of luxury. But in the era of “stealth wealth,” what are they really looking for? Canvas8 spoke to eight Gen Z Britons to understand their take on exclusivity, status and the value of big-ticket purchases in the cost of living crisis.

In an industry first, the Range Rover Velar – a fresh addition to Jaguar Land Rover’s fleet – has been launched on TikTok with a slew of aspirational content. In utilising the platform, the brand is targeting a young audience of car buyers who are deeply engaged with luxury lifestyles and aesthetics.

Gen Yers and Zers have become the primary luxury market shoppers – and many are growing tried of fast fashion and logomania. As they seek quality pieces that subtly indicate status over ostentatious displays of wealth, how is luxury outerwear brand Norwegian Wool satisfying this demand?

Gorpcore has been a favourite aesthetic among many fashion buyers, but the 'quiet luxury' movement is ushering in a challenge to the logo-heavy, outdoorsy style donned by city dwellers. As people reject overt displays of wealth amid a cost of living crisis, understated fashion is becoming popular.