Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People are drawn to honesty and integrity in the post-truth era

Radical Transparency 

People expect care and emotional intelligence from brands

Everyday Empathy

United States

Relationships and dating

eHarmony has launched a new global campaign celebrating the everyday vulnerable and goofy moments in a relationship. Taking a raw approach, the ad aims to redefine the narrative around modern dating, embracing the idea that genuine connection stems from understanding one another on a deeper level.