The number of stay-at-home dads in the UK has increased considerably since the pandemic. But despite significant societal shifts in that time, fathers still struggle to feel as accepted as the primary caregiver, and a certain amount of stigma remains. What can brands do to help challenge this stigma?

Soaring childcare costs have seen some parents cut back on meals and heating, while others have quit their jobs entirely to look after their kids. Daycare SOS is hoping to provide a solution, providing flexible and affordable childcare options and offering places at local nurseries to families in need.

Young mothers in China are turning to maternity hotels for the postpartum tradition of 'sitting the month', where they’re confined to bed rest for the first 30 days after delivery. Fed up with outdated norms, they’re temporarily escaping the stresses of motherhood by putting their needs first.

Advertising company Havas has introduced paid six-month leave for all new parents in a bid to retain staff who may be thinking about starting a family. The policy reflects the changing expectations of workers who want to achieve a work-life balance that better suits their needs.