Content creators are taking to social media with anti-recommendations for their audiences in response to the way TikTok prompts constant consumption. Starting primarily with beauty products, this new trend reflects people looking to spend more carefully during times of economic crisis.

The Museum of Failure spotlights numerous commercial ideas that didn’t pan out, aiming to stimulate discussion about accepting and learning from mistakes. Amid pushback against constant self-optimization, people want reassurance that it’s okay that their lives aren't picture-perfect.

Deinfluencing has disrupted content creation for many online personalities. Social media users are seeking figures who can help them learn about niche topics that pertain to their interests, offering authentic content that isn't monetarily biased – changing influencer culture in the process.

As Gen Zers enter the workforce and burnt-out Gen Yers recalibrate their priorities, a new culture is emerging around work – one that values rest, appreciates idleness, and would rather be happy than industrious. Could this shift in approach mark a new era of anti-ambition?