Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People expect care and emotional intelligence from brands

Everyday Empathy

People expect brands to rise to society’s challenges

Shared Values

United Kingdom

Work

Parenting

The UK is set to pass a new law reinforcing workers’ rights to request flexible work styles. Challenging conservative attitudes to the workplace, the law aims to reframe thinking around flexible working practices and provide accommodations for those who need them the most.