In the Netherlands, Lidl and Too Good to Go have partnered to offer people vacuum sealing equipment for their food to help maintain freshness and prevent unnecessary waste at home. People are increasingly looking to brands to provide easy and realistic ways for them to help reduce their food waste.

Tesco is looking to quell eco and financial concerns among shoppers through a ‘take stock’ initiative – encouraging people to check what they already have at home before doing a shop. This is in response to a growing demand for brands to demonstrate support during a cost of living crisis.

Caboodle, an online platform designed to tackle food waste, was recently released in a partnership between the Co-op Group and Microsoft. As food inequality and the cost of living crisis heats up in many parts of the world, what role can brands play in redistributing surplus food to people in need?

Instead of the coronavirus pandemic being the ‘great leveller’, it has highlighted the number of people who deal with food insecurity. Working to get meals to vulnerable Londoners, The Felix Project uses surplus restaurant and supermarket food to fight food poverty in the capital.