Propelled by the wellness boom of the last few years, the UK hair industry is changing to keep in step with ethical demands. But what does ‘ethical’ look like in this evolving sector? And how is the commercial landscape meeting the needs of the conscious hair care customer?

Various beauty trends emerged during the pandemic as people sought creative ways to feel better about themselves in lockdown – and it’s not just skincare routines that they’ve been honing. How are hair care innovations appealing to a growing desire for personalization and holistic wellness?

The beauty industry still has a way to go to meet the hair care needs of the Black British woman. And while new brands are emerging to fill this gap, fuelled by active digital communities, their IRL offerings often leave much to be desired. So, how can the sector evolve to become more inclusive?

JSHealth, an Australian brand known for its edible beauty supplements, has launched a range of scientifically formulated external hair care products. The line is likely to appeal to ingredients-focused beauty buyers who are conscious of the role that nutrition plays in whole-body wellness.