India banned TikTok. Can US TikTokers use this as a blueprint?
REPORT
22 Apr 2024
India banned TikTok. Can US TikTokers use this as a blueprint?

As TikTok's fate in the US hangs in the balance, India's 2020 ban could be a cautionary tale. India's bold move disrupted its thriving creator scene, forcing a migration to new platforms. Now, the US weighs its options, urging a rethink of digital landscapes amid global tensions.

Srishti Bhatia

Srishti Bhatia is the Director of Brand Solutions at one of India’s top influencer marketing agencies Barcode Entertainment that orchestrates nationwide campaigns, from micro-influencers to celebrities, spanning FMCG to finance.

Sowmya Iyer

Sowmya Iyer is the founder and CEO of DViO, a leading independent growth marketing enterprise operating in six markets. Sowmya has steered DViO to prominence as one of the leading digital-first marketing companies globally. She is also a notable startup investor, TEDx speaker, and Chief Mentor at the MAD-Tech Incubator, specialising in nurturing startups in advertising, content, and marketing technology.

Dhvani Solani

Dhvani Solani is an independent writer, editor, and brand strategist who keeps one eye on the cultural developments and changing behaviours unfolding in India and another on her puppy. Her essays, profiles, and trend forecasts have appeared in VICE, GQ, Grazia, Harper's Bazaar, and Hindustan Times. She is the co-author of Run! (Hachette India) and helps develop branding, identity, and strategy for clients in the fashion, interiors, F&B, and lifestyle spaces.