How will consumer trends affect timepieces in 2024?
REPORT
16 Apr 2024
How will consumer trends affect timepieces in 2024?

Timepieces have evolved from utility to self-expression, fuelling major growth in the luxury watch market led by younger consumers. The industry is being reshaped by Gen Z and Y buyers who prioritise individuality and sustainability. How can watchmakers merge tradition with consumer demands?

Kristian Haagen

Kristian Haagen is a renowned Scandinavian watch specialist, author, freelance journalist, and co-founder of 8past10.com, known for his deep expertise in the watch industry.

Natascha Radclyffe-Thomas

Natascha Radclyffe-Thomas is a professor in marketing and sustainable business at the British School of Fashion, GCU London, where she runs the innovative postgraduate module in sustainable luxury on the MBA luxury brand management programme. She is also the co-author of Fashion Management: A Strategic Approach. Natascha’s cross-disciplinary research spans creative industries practice, sustainable fashion, social enterprise and responsible business, cultural heritage, consumer behaviour, and international fashion marketing. Natascha is a keynote speaker at conferences in China, the US, and Europe, and a contributor to industry and media pieces on fashion business and consumer behaviour.

Ben Resnik

Ben Resnik works at the intersection of politics, technology, and social change, specialising in innovative digital communications for the public good. He has held key positions at leading political technology firms like DSPolitical, Swing Left, and People First, contributing to the Democratic House sweep of 2018 and Joe Biden's victory in 2020. Also a trained speechwriter, counter-disinformation practitioner, and member of the Truman National Security Project, Ben is an expert both in how to craft an effective message, and how that power is used to empower and mislead in today's digital world.