Why India's HNWIs are bringing back traditional designs
REPORT
4 Apr 2024
Why India's HNWIs are bringing back traditional designs

India’s discerning high net worth individuals (HNWIs) are increasingly reviving traditions and connecting past and present in their fashion. Many now place high value on timelessness, especially among well-heeled urban globetrotters. What can others learn from this shift back to roots?

Raghavendra Rathore

Raghavendra Rathore is a luxury lifestyle designer based in India and the founder of the bespoke brand Raghavendra Rathore Jodhpur. The brand has brought the ‘Jodhpuri Bandhgala’ and ‘Jodhpuri Breeches’ on a global platform and his brand works on traditional Indian ensembles for a global clientele.

Pranita Bhatia Mehta

Pranita Bhatia Mehta, co-founder and creative director of Amaranté Jewels, channels her passion for design into crafting jewellery that embodies expression and narrative. With an artistic core, she intricately weaves stories into her creations, infusing them with depth and meaning.

Gaurika Rai

Gaurika Rai is the CEO of Warp 'n Weft, a bespoke couture house, spearheading the creation of heirloom-worthy pieces for today's women, and by night, she indulges in her passion for music as a singer-songwriter.

Sangeeta Kilachand

Sangeeta Kilachand is the founder of Sangeeta Kilachand Heritage Clothing, a brand inspired by local artisanal embroideries and techniques that lost their way with time. The brand thrives at fostering and reviving these forgotten techniques that evoke a regal eloquence – one stitch at a time.

Roshan S Bisht

Roshan S Bisht is the co-founder and CEO of Asort.com, a revolutionary digital ecosystem that has been making waves in the co-commerce space, surpassing industry benchmarks and achieving remarkable growth.

Ruchira Jain

Ruchira Jain is the founder and CEO of Elevate Insights, a marketing strategy consulting brand. She was the consumer strategy VP of Swiggy and director of Pepsico before starting Elevate Insights.

Bindu Gopal Rao

Bindu Gopal Rao is a Bangalore-based writer and photographer who is passionate about the environment, likes birding, and looks for unusual and local angles in destinations she travels to.