How will Gen Y families spend their summer holidays?
REPORT
4 Apr 2024
How will Gen Y families spend their summer holidays?

Faced with increasing demands on their already squeezed budgets, many Gen Y families are making tough decisions about how to keep their kids occupied and entertained throughout the 2024 summer holidays. What resources are available to them, and how can brands lend a hand?

Emily Phillips

Emily Phillips co-founded Over the Moon as a community interest company in 2017 and opened The Circular Space in 2022. She has a lifelong creative reuse habit and is passionate about spreading the joys of breathing new life into unwanted materials.

Helen Dodd

Helen Dodd is a professor of child psychology at the University of Exeter Medical School. Helen holds a UKRI Future Leaders Fellowship, which funds an extensive programme of research examining the benefits of adventurous play for children’s mental health.

Jo Peters

Jo Peters spent 20 years in international agencies working for brands such as Nike and Playstation. Having set up her trend consultancy, Jo volunteered with Samaritans. In 2020, she trained as a coach with the Co-Active Training Institute, helping clients make positive changes in their professional and personal lives. Jo recently studied with Climate Change Coaches, partnering with those wanting to take action on this vital systemic issue. Together with writing on consumer trends and design, Jo loves the big outdoors, from the beach in Shoreham-by-Sea where she lives to MTB on the South Downs.