What’s driving Gen Z towards old digicams?
REPORT
3 Apr 2024
What’s driving Gen Z towards old digicams?

Among photography professionals and enthusiasts alike, older equipment is gaining momentum, with Y2K digicams, in particular, being prominently featured on platforms like TikTok and YouTube. What’s driving young people’s interest in these old-school and imperfect technologies?

David Bate

David Bate is a professor of photography at the University of Westminster. He is also the co-founder and co-editor of the international photography theory journal Photographies. Bate’s interests relate to the critical history, theory, and practice of the photographic arts, including avant-garde history, postcolonial critiques, and theories of the images.

Kari Bjorn

Kari Bjorn is an Icelandic destination elopement and wedding photographer. In addition to having photographed over 200 weddings, he has also collaborated with brands and publications such as Vanity Fair, InStyle, UN Women, Walmart, and NPR. Bjorn has also had his personal work exhibited at the Aperture Foundation Gallery in New York City, the Eastern State Penitentiary Museum in Philadelphia, and Fotografiska in Stockholm.

Sofia 'Sofi' Lee

Sofia ‘Sofi’ Lee is an Amsterdam-based visual artist, GIF-maker, and video artist. She ran a weekly column of GIFs at Seattle Weekly and is one of the founders of the community digicam.love, created in 2018 to promote photography done with old digital cameras. Her clients have included Van Der Pop, Marigold & Mint Botanicals, and CMRTYZ and she has been published in The Stranger, The Weekly Volcano, City Arts Magazine, KIRO 7, and Vice.

Jacopo Mazzeo

Dr. Jacopo Mazzeo is a freelance wine and drinks journalist and consultant.
He regularly contributes to leading trade and consumer publications including Wine Enthusiast, Whisky Magazine, Decanter, Meininger, Club Oenologique, Harper's, Pix Wine, and Good Beer Hunting. He consults on consumer trends and marketing strategy and offers copywriting services to drinks firms and agencies. Jacopo is a former sommelier, he judges international wine, beer, and spirits competitions, and sat twice on the board of directors of the British Guild of Beer Writers. Before he embraced full-time journalism, he studied musicology at the University of Bologna and took a PhD at the University of Southampton.