Why games are the new social media for Southeast Asian Gen Alpha
REPORT
12 Mar 2024
Why games are the new social media for Southeast Asian Gen Alpha

More and more Gen Alpha gamers in Southeast Asia are finding support and community via online games, creating multiple opportunities for brands looking to join the fun. Savvy marketers have begun partnering with popular Twitcher streamers and YouTubers, tapping into the gaming community's idols.

Mari Begonia Cinco

Mari Begonia Cinco is a narrative designer located in the Philippines. Over the past three years, she has been involved in several video game projects with a focus on fantasies and visual novel-inspired formats. These include the popular mobile game Time Princess, The Adventures of Breadman, and Animoré. She has also written several bishoujo dating sim installments for Genius Studio Japan.

Dmitri Williams

Dmitri Williams is a professor and consultant, based in Los Angeles at the USC Annenberg School for Communication. His expertise is in influence measurement in commercial databases, as well as consumer psychology and community. He uses large-scale data as well as traditional methods including experiments, surveys, and interviews.

His past projects have involved user acquisition, due diligence for large acquisitions, competitive analysis and churn modelling, strategy consultation, and expert witness testimony. He works in technology generally, and often, but not always, in collaboration with game and e-commerce companies.

Evan E. Lambert

Evan E. Lambert

Evan E. Lambert is a journalist, travel writer, essayist, and short fiction writer with bylines at Thought Catalog, Business Insider, Mic, People, Queerty, BuzzFeed, Going, The Discoverer, and many more. You can check out his other work at https://evanlambert.journoportfolio.com/.