How Boomers explore social media in a post-TikTok world
REPORT
23 Feb 2023
How Boomers explore social media in a post-TikTok world

From 'dad-cing' on TikTok to 'granfluencing' on Instagram, Boomers are catching up with Gen Zers’ social media use, relishing the sense of community and activism these platforms provide. What can brands do to reach Boomers in this spirited social tech space that is hugely void of ageism?

Henry Rose Lee

Henry Rose Lee is a consultant, TEDx speaker, and intergenerational expert. Her latest book is ‘The Code for New Leaders’.

Michael Wood

Michael Wood is a generational expert and co-founder of 747 Insights. He specialises in conducting market research studies that uncover key generational insights and implications for clients.

Lara Piras

Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, Vogue UK, and Vogue US.