Popularised by picture-perfect Instagrammers, the clean eating aesthetic isn't accessible to many – and neither are the stores that stock organic goods. But while Whole Foods has gained a reputation as the grocery chain for wealthy health freaks, its latest venture intends to change that.

Instagram is awash with wellness bloggers posting pics of macrobiotic salads and Lycra-clad abs. How’s the average person expected to keep up? Bella Younger glamorises an alternative lifestyle with Deliciously Stella, choosing crisps over kale and a deep-fat fryer over a NutriBullet.

Around 80% of Americans eat fast food at least once a month. Hoping to get them swapping burgers for quinoa, Eatsa offers healthy lunches via a fully automated service. The brand boasts a data-led approach to making tasty and nutritious meals, but can it end a national obsession with junk food?

BuzzFeed’s cooking channel Tasty is feeding the internet's appetite for comfort food with its immensely popular recipe videos. It’s attracted nearly 62 million likes on Facebook and gained 14 billion video views in just under a year, but what’s the secret to its success?