Why are cars losing appeal with Gen Y? How have apps changed the way we navigate a city? Will spontaneous travel really take off? And how are airports embracing tech-enabled luggage tags and biometric security to bring back the wonder of flying?
54% of the world’s population lives in urban areas. Demographic shifts such as ageing communities have changed what people want and need from their city. Can brands help young and old people alike navigate more efficiently and connect with their surroundings?
In 2013, over 3 billion passengers took to the skies. As airlines aim to make flying as simple as taking the train, could everything people would normally associate with air travel – endless queues, bad food, cramped, uncomfortable seats – be about to change for the better?
The desire to own and drive your own car used to be a life-defining characteristic for young Brits – but its importance is fading. And it’s the same case in other countries too, from the US and Germany to Japan and Australia. But why? And how is the car industry responding?
Gone are the days where intrepid travellers would touch down on foreign soil without having any clue how to get around. In today's hyperconnected world, travellers are able to thoroughly research, itemise and plan their holidays on a level that's never before been possible.
Flight Tonight: last-minute trips for spontaneous travellers
case study·
13 Oct 2014
Last-minute holidays account for around £26 billion annually, while one in three in the UK thinks they have a “spontaneous personality”. Can Flight Tonight, an app that offers the cheapest flights departing at nearby airports in just a few hours, cater to these risky travellers?
How will people navigate cities in 2015? Will people really prefer to get a train than a plane? When will electric cars become the norm? And why are our travel plans becoming more spontaneous? As part of our Expert Outlook 2015 series we speak to three travel experts about the future of getting around
Mercedes Predictive User Experience: a car that knows you
case study·
11 Jul 2014
The global premium and luxury car industry was worth €319 billion in 2013. As Audi, BMW and Mercedes compete for market share, can Mercedes' Predictive User Experience – which accurately predicts the driver’s behaviour and adjusts to their preferences – put it on top?
With $385 billion currently invested in global airport developments, lounges and runways are changing rapidly. It might be decades before ‘airport cities’ are developed, but we’re already seeing new outdoor spaces, retail opportunities and better logistics. What does the future of airports hold?