Ahaana Khosla is a trend forecaster, cultural strategist, writer, and editor with a background in fashion and lifestyle journalism. She writes about changing consumer behaviors, emerging trends, and social signals and has worked and consulted with a range of start-ups, magazines, and global fashion and lifestyle brands. She has written for titles such as 

People expect brands to rise to society’s challenges

Shared Values

People are recognising the urgency of global environmental measures 

Sustainable Solutions

People want insider status that's community-driven

Inside Track

People are reconsidering what possessions mean to them 

Ownership Reset

Olivia Pinnock is a freelance journalist who reports on sustainable fashion for titles including 

, and Euronews and a lecturer at London College of Fashion. From 2016 to 2020, she ran The Fashion Debates, her own event series hosting challenging conversations around fashion's impact on the environment, its workers, and wider society. She's currently the sustainability ambassador to the fashion trade show Pure London and has worked with brands and education platforms to advise on implementing and communicating sustainability within the fashion industry.

Nikolina Ilic is a Sydney-based fashion and lifestyle editor. With almost 10 years in the lifestyle media industry, she has worked as a digital editor and contributor across Australia’s leading fashion and health publications, including 

Australia

Sustainability

Citizenship

Clothing, footwear, and accessories

Fashion and Style

Style

Vogue

Glamour

Interview with Nikolina Ilic conducted by the author

Interview with Olivia Pinnock conducted by the author

Appnova

FasterCapital

YouGov

Vogue Australia

HypeBeast

The Guardian

Forbes

Australian Financial Review

Statista

McKinsey & Company

The Drum

Posse has become the ‘it girl’ label of choice by winning the hearts of celebrities and fashion enthusiasts globally for its sustainable ‘leisurewear.’ As high-quality, timeless products take precedence over fast-fashion fleeting styles, how did the brand build such a formidable reputation?