Thai Boys’ Love (BL) drama is a relatively new TV genre attracting droves of local and international fans. Though these shows are love stories between two men, they’re especially popular with women, a surprising driving force for the trend and the longevity of the genre.

Thai business mogul Anne Jakrajutatip (informally Anne JKN) appeals to the relevance of beauty pageants in today’s world by reforming Miss Universe qualifications. Her business ventures are testaments to controversies and advocacies surrounding gender and beauty in a socially conscious world.

Southeast Asia is poised to become a global fashion hub, with Thailand as a source of fast fashion. This shift brought the Thai brand Gentlewoman to the worldwide scene, becoming an iconic and recognisable name for young Southeast Asian women and inspiring knockoffs internationally.

Thailand's T-Wave, driven by BL series and T-pop, has pushed far beyond the walls of the country and Southeast Asia into hearts across the globe. Transnational fandoms amplify Thailand's global impact, offering luxury brands a lucrative market among its superfans by exploring localised branding.