Stevie MacKenzie-Smith is a writer covering culture, trends, and fashion, and co-hosts Layers, a podcast about how we dress. She has written for Kinfolk, Dazed, AnOther, Vice, and Port Magazine, as well as writing branded copy for Givenchy, Unilever, and Net-A-Porter. Prior to going freelance, she was a copywriter at R/GA London.

People are recognising the urgency of global environmental measures 

Sustainable Solutions

People expect brands to rise to society’s challenges

Shared Values

Hirra Khan Adeogun is a co-director of climate charity Possible, leading its campaigns team to deliver impactful work and make change happen. She’s passionate about designing sustainable futures that centre social justice, human rights, and community cohesion, regularly sharing her expertise in sustainable urban transport with the public.

Dr. Kiron Chatterjee is a professor of travel behaviour and a member of the Centre for Transport and Society at the University of the West of England. His research seeks an understanding of the way in which people travel and how this is influenced by the transport system and social, economic, and technological change.

United Kingdom

Getting Around

Mass transit and airlines

Personal transport

Department for Transport

BBC News

Forbes

Climate Change Committee

The Guardian

Bristol City Council

Centre for London

East Sussex County Council

Ipsos

Interview with Hirra Khan Adeogun conducted by the author

Wired

Interview with Dr. Kiron Chatterjee conducted by the author

Progressive Policy Think Tank

In the UK, TravelWest’s Birthday Bus Pass is a transport initiative offering residents free bus travel during the month of their birthday. Launched in August 2023, it’s the first intervention of its kind in the country that increases passenger numbers and encourages behavioural change.