Shannan Sterne is an award-nominated journalist, copywriter, mentor, and consultant published globally. She has experience at world-renowned retail organisations, national consumer glossies, creative content agencies and industry trade magazines. Sterne is a copy consultant for global skincare brand StriVectin, a reporter for Canvas8, and a social media strategist for Invito Design. She has also guest lectured at Condé Nast College of Fashion and Design and Falmouth University. Sterne has previously written for titles including Harrods, Superdrug, Red, 

People are mining the past for stable comfort 

Ultra Cosy 

People want insider status that's community-driven

Inside Track

Tori Crowther is a freelance health and beauty editor and qualified nail technician. Previously beauty editor at Popsugar UK, she covers beauty, lifestyle, and women’s health topics and has an array of national titles in her roster including 

United Kingdom

Global

Beauty

Beauty providers

Make-up

Instagram for Business

Clinique

Elle

Harper’s Bazaar

Interview with Tori Crowther conducted by the author

Globe Newswire

Euromonitor

Metro

Personal Care Insights

Gitnux

Sprout Social

Highsnobiety

Clinique’s ‘almost-lipstick’ Black Honey has resurged in popularity thanks to a TikTok user who spotted it in a noughties movie. This enduring success showcases the brand’s ability to transcend fleeting trends, emphasising the power of nostalgia and cross-generational beauty fan favourites.

Cultivate

Values and Identity

How Clinique’s Black Honey taps into beauty nostalgia 