Aslice is on a mission to nurture a fairer ecosystem for DJs and electronic music producers, many of who have been hard hit by the impact of the pandemic. As media and entertainment and the digital music landscape evolve, what can brands learn from the company’s initial success?

DJ mix streams across Africa are booming and are creating a space for connection between artists and listeners while being used as a way to discover new music. Their popularity signals significant opportunities for brands to resonate with listeners in fresh ways through digital music consumption.

Spotify has upped its AI-based playlist personalisation by adding a DJ function with a radio-style voice that guides users through music discovery. However, it has been criticised as irritating by some users, which could encourage others to consider whether they should jump on the AI bandwagon.

NTS Radio has become one of the most influential sources of music discovery for a global community of listeners interested in sounds beyond the mainstream. By understanding its approach to human connection, how can brands maintain a DIY community spirit on a global scale?