Elly Lau is a Behavioural Analyst at Canvas8. With a degree in sociology and Japanese studies from the National University of Singapore, she operates at the intersections of cultural insight, strategy and storytelling. Armed with a uniquely APAC perspective, Elly has conducted research on DIY media in Singapore and East Asian art history. She also writes a music criticism newsletter in her spare time and is a lifelong defender of fangirl culture.

People want their identities to be reflected in mainstream culture

Collective Equity

Polarised Populations

Alex Quicho is the head of cultural intelligence at Canvas8

 Her research into identity, ethics, and technology has been published widely, including in 

, and a recent monograph for Zero Books. She is an associate lecturer in speculative futures at Central Saint Martins and holds a master’s degree in cultural criticism from the Royal College of Art. At Canvas8, she designs innovative methodologies and develops cultural understanding for clients including Google and Nike.

Gen Z (born 1997-2010)

China

Global

Media and Entertainment

Music, radio, and podcasts

Live broadcasts and events

Financial Times

Interview with Alex Quicho conducted by the author

Campaign

SCMP

Daxue Consulting

The Guardian

Hoffner & Bond

Using K-pop stardom as a launchpad, Chinese singer Jackson Wang is on a quest to conquer the West with his multicultural approach to artistry. As China takes a leaf out of the K-pop book to bolster its soft power, a new league of celebrities like Wang are taking centre stage in pop culture.

Weverse: one-stop shop for the global K-pop community

HeyTea and 3CE turn Chinese stans into K-pop stars

Luxury fashion houses court BTS and other K-pop stars