Beyond Bespoke: selling Britishness to the super-rich
Beyond Bespoke: selling Britishness to the super-rich

Britishness is a huge selling point for HNWIs across the globe, from Rolls Royce and Burberry in China to British butlers in Dubai. Can Beyond Bespoke’s ‘The Little Black Book’ of Britain’s most exclusive specialists become the passport to a secret world of UK luxury?