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Consumer insight
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China
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LocationLondon, United Kingdom
Macro ExpertFelicia Schwartz

China Insight Specialist with 14 years in market

Felicia Schwartz is the founder of China Insight and a cultural insight specialist with 15 years of experience in the Greater China region. She has worked widely across consumer goods as well as retail, luxury, and technology. An advertising veteran, Felicia is passionate about people and what motivates them, hence her career in strategic planning and consumer insights. She has researched Chinese women, children, young adults, and men for clients like L'Oreal, Ferrero, Nestle, and Maserati and delivered cultural business skills to the DIT, EDF Energy, and Jaguar Land Rover.
Recent workWhy cultural insight is so important for research
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Case study on
Why Xiaohongshu’s Chinese users are consulted for frank makeovers
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Report on
Why older people in China are hooked on social media
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