Consumer research
As an award-winning consumer research company, we blend anthropology, psychology and behavioral analysis to unlock valuable insights into consumer behavior. We add a human perspective to consumer market research by making cutting-edge theories accessible and expressing consumer data in human terms.
In our global study of 5,000 Gen Yers, we helped Heineken discover why millennials are more likely to indulge in moderation – positioning Heineken at the forefront of this now well-defined trend, and winning coverage in titles from the Guardian to GQ. Our consumer research combines authoritative insight from award-winning behavioral scientists with local coverage from hundreds of trendspotters across five continents.
We harvest industry-insider commentary to reveal the insights that drive consumer behavior across thirteen sectors, including Technology, Health, Leisure, Luxury and many more. Better networked than any other consumer market research companies, our methods help organisations to inspire better creativity, anticipate change, and plan for the future.
