Consumer insights

Canvas8 is the leading consumer insight company.

We help innovators get ahead by enhancing their understanding of people and the way they interact with the world. This fresh perspective allows us to create springboards for further development and offer insights that inspire. Whether it's framing a global creative brief or planning a local product line, by combining bespoke behavioral analysis with classic consumer research and strategic thinking, we provide consumer market insights that help clients build actionable plans and solve complex problems.

Consumer and market insights are vital to successfully engage with an audience, as they reveal the ways consumers really behave. Whether we’re tracking how technology is changing subcultures, or discovering why teens now love country living, we get to the heart of what people really want to help brands, agencies and organisations anticipate change, and plan for the future.

For MTV, we discovered how boredom is a fundamental human condition – and that it’s passion, not distraction, that dictates viewers’ loyalty. Our findings helped the iconic brand open up to co-created content by young influencers, channelling viewers’ passions to reposition them at the centre of youth culture.

Our research spans five continents and thirteen sectors, from tracking digital consumer insights in Technology to uncovering how customization is revolutionizing Health and Beauty. With our network of global experts and unique approach – which blends research, trends and strategy – we provide culturally specific expertise that reveals a deeper insight into consumer motivations. By harvesting expert intelligence and applying behavioral analysis to social, cultural and commercial shifts, we can track human behavior and inspire innovation.