Consumer behavior
From the macro to the micro, we uncover the impact human behavior has on marketing, and vice versa – whether it’s how the midlife milestone has 92% of boomers switching up their brand loyalty, or why Gen Y’s desire for irreverent luxury has heritage fashion teaming up with bootleggers. Since 2008, we’ve tracked the local trends that are impacting global culture: from lines along which coasties and country boys and girls divide and unite, to how smartphones are shifting priorities in everything from tackling injustice to beauty ideals.
Combining data analysis, trend research, and expert interviews, we deliver insights to help clients such as Nike, Coca-Cola, Xbox and Google understand consumer buying behavior, build actionable plans and solve complex problems. For Weber Shandwick, we worked with our network of behavioral scientists to uncover the science behind the likes, shares, and retweets that influence online consumer behavior.
With over 20,000 articles in our library dedicated to the factors influencing consumer buying behavior, we offer an unparalleled understanding of the changes that shape global trends. Drawing on research from over 300 experts, we’re able to provide fresh perspectives on the ideas that resonate with your audience.
