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Sample articles

  • Identity crisis! The science of subscription choice

    Identity crisis! The science of subscription choice

    From perfumes to furniture, there’s a subscription platform for everything – but why do some people keep paying for services they never use? Canvas8 spoke to Jennifer Savary, an assistant professor of marketing at the University of Arizona, to find out why cancelling a subscription is so hard.

  • How did the cult of the amateur kill off experts?

    How did the cult of the amateur kill off experts?

    Where once experts were regarded as symbols of authority and respect, today they are overshadowed by influencers, personal opinions, and instant gratification. Canvas8 spoke to Dr. Tom Nichols, to find out the reasons and impacts behind the era of self-proclaimed experts.

  • Starface: acne stickers for the social media savvy

    Starface: acne stickers for the social media savvy

    Beauty guru Julie Schott’s Starface pimple patches are leading the charge in the skin acceptance movement. Designed to cover up and heal spots, yet remain visible, these cute yellow stars are lighting up social media and tapping Gen Z’s desire to resist ‘perfect’ skin ideals.

  • Henning: fashion fit for plus-size professionals

    Henning: fashion fit for plus-size professionals

    Plus-size fashion may be gaining momentum in the US, but shoppers’ options remain limited when looking for high-end, work-appropriate outfits. Fortified with stretch fabrics, hidden elastics, and strategically placed seams, Henning’s high-quality clothing fills a gap for professional women.

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