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Sample articles

  • How can people mitigate their unconscious biases?

    How can people mitigate their unconscious biases?

    Unconscious biases are deeply pervasive and can negatively affect everything from healthcare outcomes to hiring practices. Canvas8 spoke to Dr. Stefanie Johnson, an associate professor at the University of Colorado and a Nudgestock speaker, to find out how we can begin to mitigate them.

  • How brand tribalism is changing brick-and-mortar

    How brand tribalism is changing brick-and-mortar

    The physical shopping experience may never match the ease of e-commerce, but that doesn’t mean people are abandoning the high street. Brands are using concept stores, cultural events, and customisation to attract footfall and communities that care about more than products alone.

  • Level up! The science of gamification

    Level up! The science of gamification

    The gamification market is flourishing as brands seek to engage potential customers in novel ways. But what do people get out of these ads and campaigns? Canvas8 spoke to Nannan Xi, a researcher at Gamification Group, to learn how different game elements affect consumer-brand relationships.

  • Universal Standard: shifting plus-size from niche to norm

    Universal Standard: shifting plus-size from niche to norm

    The fashion world is acclimating to a ‘new normal’ as people push for greater inclusivity through the body positivity movement. Universal Standard is embracing these ideals by offering high-end basics in sizes 00-40, ensuring that women of all shapes can get clothes that look and feel just right.

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