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Sample articles

  • How can AI be used to drive diversity?

    How can AI be used to drive diversity?

    As AI works its way into more parts of everyday life, the biases they exhibit are coming under closer scrutiny. Canvas8 spoke to Robert Elliott Smith, an AI expert and senior research fellow at UCL, to find out how developing diverse artificial intelligence can help businesses and society alike.

  • Do Americans feel well-represented in the media?

    Do Americans feel well-represented in the media?

    From magazine covers to small screens, media producers are striving to meet public demand for a level of diversity that reflects reality – but are their efforts enough? Canvas8 spoke to eight Americans about whether they believe mainstream media fairly represents all parts of society.

  • Seed University: creating a new breed of influencer

    Seed University: creating a new breed of influencer

    Seed University has turned the influencer model upside down. Rather than sending out free samples to recruit ambassadors, the probiotics company is making people pass a course to become experts on the products they’re backing. Could this be the answer to influencer fatigue?

  • Whopper Detour: tech-aided trolling feeds burger wars

    Whopper Detour: tech-aided trolling feeds burger wars

    Burger King’s ‘Whopper Detour’ campaign, created by FCB New York, saw the fast food chain take its rivalry with McDonald’s up a notch, effectively using the latter’s stores as sales locations. Through its use of geofencing, BK showed how a simple coupon activation can break the internet.

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