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Sample articles

  • Garçon Wines: Flattened wine bottle delivery

    Garçon Wines: Flattened wine bottle delivery

    Booming online sales and missed deliveries inspired the entrepreneurs behind Garçon Wines to redesign the classic glass wine bottle. But how did a traditional sector respond and what does the brand’s experience tell us about inspiring eco-friendly practices among consumers?

  • 🔬📱🤔? The science of emoji marketing

    🔬📱🤔? The science of emoji marketing

    Emojis have become ubiquitous in digital communications, but their use in marketing campaigns hasn’t always been successful. Canvas8 spoke to Dr. Sara Kim, an associate professor at the University of Hong Kong, to learn how people interpret and react to brands that use these symbols.

  • How is AR technology personalising beauty?

    How is AR technology personalising beauty?

    Augmented reality has already established itself as an exciting technology across several sectors, letting people visualise furniture in their homes and play real-world video games. How is it being harnessed in the beauty world to deliver personalised and seamless shopping experiences?

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