The world's most comprehensive library of consumer research.
Updated daily, our digital library is the leading resource for brands looking to understand global consumer behavior. Members enjoy a suite of tools and services, including:
Expert coverage of consumer trends, as they evolve.
With people on the ground in every major market, we combine a human perspective on change with key data and case studies, providing:
Personalised answers to all your research questions.
A dedicated account manager is always on hand to support your briefs, campaigns and pitches. Every member benefits from:
Designed to deliver the insights you need, quickly.
Our library is designed to deliver answers efficiently. Whether you’re scrambling for a pitch or planning a five-year strategy, our membership service is flexible and intuitive, combining:
Choosing between getting your kid to school or your parent to medical appointments is a regular issue for the Sandwich Generation. Canvas8 spoke to Claire Gillman, author of We Are The Sandwich Generation: Keeping Everyone Happy to understand the unique pressures faced by this group.
Toeing the line between hype-fatigue and drop culture, art collective and creative agency MSCHF is tapping Gen Zers with whimsical offerings – and appealing to their fauxstalgia via SMS-based notifications. With limited stock and quirky comms, the brand is winning fans who value authenticity.
Where once experts were regarded as symbols of authority and respect, today they are overshadowed by influencers, personal opinions, and instant gratification. Canvas8 spoke to Dr. Tom Nichols, to find out the reasons and impacts behind the era of self-proclaimed experts.
Beauty guru Julie Schott’s Starface pimple patches are leading the charge in the skin acceptance movement. Designed to cover up and heal spots, yet remain visible, these cute yellow stars are lighting up social media and tapping Gen Z’s desire to resist ‘perfect’ skin ideals.
The Canvas8 Library is the most cutting-edge research resource I know. They are always in the know on the latest behaviours and I appreciate it immensely.
Canvas8 is an invaluable tool and has become an essential part of my daily routine.
Canvas8 is amazing! I don't know how I did my job before.
Canvas8 is the first port of call for context, inspiration and evidence to shape strategic solutions. Everything they do reveals a deeper insight into consumer behavior, and their analysis and reading lists present unique opportunities to understand our audiences from a fresh perspective.
I love these guys. Their reports and case studies are consistently thought-provoking; their daily output is essential reading; and their response to our briefs is always on target. Canvas8 explain complex issues using simple language without depending heavily on arsey made-up portmanteau words that are the stock-in-trade of other trends commentators.
