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Sample articles

  • Trippin: travel itineraries for non-tourists

    Trippin: travel itineraries for non-tourists

    Unlike their predecessors, members of Gens Y and Z aren’t content visiting traditional tourist spots while on holiday. The Trippin app is helping these young travellers find off-the-beaten-track attractions through ‘playlists’ that are curated by their peers and digital influencers.

  • πŸ”¬πŸ“±πŸ€”? The science of emoji marketing

    πŸ”¬πŸ“±πŸ€”? The science of emoji marketing

    Emojis have become ubiquitous in digital communications, but their use in marketing campaigns hasn’t always been successful. Canvas8 spoke to Dr. Sara Kim, an associate professor at the University of Hong Kong, to learn how people interpret and react to brands that use these symbols.

  • How is AR technology personalising beauty?

    How is AR technology personalising beauty?

    Augmented reality has already established itself as an exciting technology across several sectors, letting people visualise furniture in their homes and play real-world video games. How is it being harnessed in the beauty world to deliver personalised and seamless shopping experiences?

  • How can behavioural economics nudge for good?

    How can behavioural economics nudge for good?

    Following news of how Facebook data was used to affect voting behaviours in the US, the politics of nudging has come under scrutiny. In advance of Nudgestock 2018, Canvas8 spoke to Rory Sutherland, founder of Ogilvy Change, to discuss what it means to nudge ethically.

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