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Sample articles

  • Claire Gillman on why Gen X are everyday heroes

    Claire Gillman on why Gen X are everyday heroes

    Choosing between getting your kid to school or your parent to medical appointments is a regular issue for the Sandwich Generation. Canvas8 spoke to Claire Gillman, author of We Are The Sandwich Generation: Keeping Everyone Happy to understand the unique pressures faced by this group.

  • MSCHF: turning drop culture on its head

    MSCHF: turning drop culture on its head

    Toeing the line between hype-fatigue and drop culture, art collective and creative agency MSCHF is tapping Gen Zers with whimsical offerings  – and appealing to their fauxstalgia via SMS-based notifications. With limited stock and quirky comms, the brand is winning fans who value authenticity.

  • How did the cult of the amateur kill off experts?

    How did the cult of the amateur kill off experts?

    Where once experts were regarded as symbols of authority and respect, today they are overshadowed by influencers, personal opinions, and instant gratification. Canvas8 spoke to Dr. Tom Nichols, to find out the reasons and impacts behind the era of self-proclaimed experts.

  • Starface: acne stickers for the social media savvy

    Starface: acne stickers for the social media savvy

    Beauty guru Julie Schott’s Starface pimple patches are leading the charge in the skin acceptance movement. Designed to cover up and heal spots, yet remain visible, these cute yellow stars are lighting up social media and tapping Gen Z’s desire to resist ‘perfect’ skin ideals.

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