The world's most comprehensive library of consumer research.
Updated daily, our digital library is the leading resource for brands looking to understand global consumer behavior. Members enjoy a suite of tools and services, including:
Expert coverage of consumer trends, as they evolve.
With people on the ground in every major market, we combine a human perspective on change with key data and case studies, providing:
Personalised answers to all your research questions.
A dedicated account manager is always on hand to support your briefs, campaigns and pitches. Every member benefits from:
Designed to deliver the insights you need, quickly.
Our library is designed to deliver answers efficiently. Whether you’re scrambling for a pitch or planning a five-year strategy, our membership service is flexible and intuitive, combining:
Emojis have become ubiquitous in digital communications, but their use in marketing campaigns hasn’t always been successful. Canvas8 spoke to Dr. Sara Kim, an associate professor at the University of Hong Kong, to learn how people interpret and react to brands that use these symbols.
Augmented reality has already established itself as an exciting technology across several sectors, letting people visualise furniture in their homes and play real-world video games. How is it being harnessed in the beauty world to deliver personalised and seamless shopping experiences?
How are hotels catering to pick-and-mix consumers? Why do fans want sports to be more ‘authentic’? And what do people expect from out-of-home leisure? In this part of the 2018 Expert Outlook series, we speak to three experts about what’s changing in the way people spend their free time.
How do people make design decisions? Where do they get inspiration for interiors? And how do they decorate their homes to feel like places of escape? In this chapter of the 2018 Expert Outlook series, we speak to three experts about the ways in which we’ll mould our households next year.
The Canvas8 Library is the most cutting-edge research resource I know. They are always in the know on the latest behaviours and I appreciate it immensely.
Canvas8 is an invaluable tool and has become an essential part of my daily routine.
Canvas8 is amazing! I don't know how I did my job before.
Canvas8 is the first port of call for context, inspiration and evidence to shape strategic solutions. Everything they do reveals a deeper insight into consumer behavior, and their analysis and reading lists present unique opportunities to understand our audiences from a fresh perspective.
I love these guys. Their reports and case studies are consistently thought-provoking; their daily output is essential reading; and their response to our briefs is always on target. Canvas8 explain complex issues using simple language without depending heavily on arsey made-up portmanteau words that are the stock-in-trade of other trends commentators.
