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Sample articles

  • Why do people believe the hype?

    Why do people believe the hype?

    From stockpiling toilet paper to dropping £100 on a plain t-shirt, hype can get people doing all sorts of seemingly strange things. Canvas8 spoke to Gemma Milne, author of Smoke & Mirrors, to learn more about this psychological phenomenon and the role it can play in a public health crisis.

  • What can I do!? The science of seeking control

    What can I do!? The science of seeking control

    The spread of COVID-19 has seen people frantically stock their cupboards and freezers, with empty supermarket shelves a common sight worldwide. Canvas8 spoke to Dr. Leonard Lee, a marketing professor at the National University of Singapore, to understand the human needs that fuel panic-buying.

  • How will COVID-19 impact long-term behaviours?

    How will COVID-19 impact long-term behaviours?

    The COVID-19 pandemic caused people around the world to suddenly and drastically alter their everyday habits, but what will the lasting impact be? Canvas8 spoke to three experts to explore the long-term implications of the crisis on how we spend, socialise, and stay healthy.

  • Why do our digital worlds give us mixed feelings?

    Why do our digital worlds give us mixed feelings?

    Social media has the ability to send its users into a spiral of self-pity one day and transform their lives through the power of community the next. Canvas8 spoke to Sarah Raphael, co-author of Mixed Feelings, about our love-hate relationship with social media and what this means for brands.

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