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Sample articles

  • Wait your turn! The science of fairness

    Wait your turn! The science of fairness

    Why is skipping a queue to get a desirable product – whether by paying extra or having a friend on the inside – so frowned upon? Canvas8 spoke to Franklin Shaddy, a doctoral candidate at the University of Chicago Booth School of Business, to learn why some forms of ‘payment’ seem fairer than others.

  • How can behavioural economics nudge for good?

    How can behavioural economics nudge for good?

    Following news of how Facebook data was used to affect voting behaviours in the US, the politics of nudging has come under scrutiny. In advance of Nudgestock 2018, Canvas8 spoke to Rory Sutherland, founder of Ogilvy Change, to discuss what it means to nudge ethically.

  • Age is just a number! The science of feeling young

    Age is just a number! The science of feeling young

    Although over-50s hold the vast majority of the world’s wealth, marketers tend to direct their attention – and budgets – towards younger audiences. Canvas8 spoke to Cesare Amatulli and Alessandro M. Peluso to find out how youth-focused advertising impacts the spending habits of Seniors.

  • Biggerpan Magic Cards: mobile search made seamless

    Biggerpan Magic Cards: mobile search made seamless

    The connected nature of the modern world means that virtually all information can be accessed on a smartphone – yet some suggest that tapping and swiping to search online is archaic. How might Biggerpan’s Magic Cards, a predictive mobile interface, change the way we interact with our devices?

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