The world's most comprehensive library of consumer research.
Updated daily, our digital library is the leading resource for brands looking to understand global consumer behavior. Members enjoy a suite of tools and services, including:
Expert coverage of consumer trends, as they evolve.
With people on the ground in every major market, we combine a human perspective on change with key data and case studies, providing:
Personalised answers to all your research questions.
A dedicated account manager is always on hand to support your briefs, campaigns and pitches. Every member benefits from:
Designed to deliver the insights you need, quickly.
Our library is designed to deliver answers efficiently. Whether you’re scrambling for a pitch or planning a five-year strategy, our membership service is flexible and intuitive, combining:
Working nine-to-five may have been a mainstay in 20th century life, but as technology has freed people from their desks, many have sought a more flexible way of earning a living. What impact is the rise of freelancing having on other areas of life, such as daily routines and lifestyles?
Peer reviews have empowered people to confidently order almost anything online – but would you get a new deodorant without smelling it or buy lipstick without testing the shade first-hand? Canvas8 spoke to 20 Americans to understand how they prefer to shop for beauty and grooming products.
How did celebrities help Pepsi drinkers own their beverage of choice? Why did Google speak in military code? And why does Pringles have a problem with Alexa? Canvas8 unpicks the behaviors that underpinned some of the most notable campaigns from the 2019 Super Bowl.
Emojis have become ubiquitous in digital communications, but their use in marketing campaigns hasn’t always been successful. Canvas8 spoke to Dr. Sara Kim, an associate professor at the University of Hong Kong, to learn how people interpret and react to brands that use these symbols.
The Canvas8 Library is the most cutting-edge research resource I know. They are always in the know on the latest behaviours and I appreciate it immensely.
Canvas8 is an invaluable tool and has become an essential part of my daily routine.
Canvas8 is amazing! I don't know how I did my job before.
Canvas8 is the first port of call for context, inspiration and evidence to shape strategic solutions. Everything they do reveals a deeper insight into consumer behavior, and their analysis and reading lists present unique opportunities to understand our audiences from a fresh perspective.
I love these guys. Their reports and case studies are consistently thought-provoking; their daily output is essential reading; and their response to our briefs is always on target. Canvas8 explain complex issues using simple language without depending heavily on arsey made-up portmanteau words that are the stock-in-trade of other trends commentators.
