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Sample articles

  • TikTok Witches and the rise of Wiccan in American life

    TikTok Witches and the rise of Wiccan in American life

    Women are finding comfort, community and empowerment in alternative faiths and practices such as Wiccan and Witchcraft. How is the notion of The Witch being reclaimed by women, and how can brands tap into this identity without the clichéd wizardry?

  • Date night?! The science of relationship rituals

    Date night?! The science of relationship rituals

    For many couples, lockdown has put a strain on their relationship – almost half of Americans say it’s been tricky to keep the spark alive. Canvas8 spoke to Ximena Garcia-Rada, doctoral candidate at Harvard Business School, to learn how relationship rituals can act as powerful commitment tools.

  • Black Twitter: the digital collective for Black voices

    Black Twitter: the digital collective for Black voices

    Centered around the experiences and opinions of Black users, Black Twitter is a subculture on the platform where Black voices are unfiltered. This collective explores Black identity and demonstrates the positive impact of community in times of crisis and racial injustice.

  • MSCHF: turning drop culture on its head

    MSCHF: turning drop culture on its head

    Toeing the line between hype-fatigue and drop culture, art collective and creative agency MSCHF is tapping Gen Zers with whimsical offerings  – and appealing to their fauxstalgia via SMS-based notifications. With limited stock and quirky comms, the brand is winning fans who value authenticity.

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