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Sample articles

  • πŸ”¬πŸ“±πŸ€”? The science of emoji marketing

    πŸ”¬πŸ“±πŸ€”? The science of emoji marketing

    Emojis have become ubiquitous in digital communications, but their use in marketing campaigns hasn’t always been successful. Canvas8 spoke to Dr. Sara Kim, an associate professor at the University of Hong Kong, to learn how people interpret and react to brands that use these symbols.

  • How is AR technology personalising beauty?

    How is AR technology personalising beauty?

    Augmented reality has already established itself as an exciting technology across several sectors, letting people visualise furniture in their homes and play real-world video games. How is it being harnessed in the beauty world to deliver personalised and seamless shopping experiences?

  • 2018 Expert Outlook on Leisure

    2018 Expert Outlook on Leisure

    How are hotels catering to pick-and-mix consumers? Why do fans want sports to be more ‘authentic’? And what do people expect from out-of-home leisure? In this part of the 2018 Expert Outlook series, we speak to three experts about what’s changing in the way people spend their free time.

  • 2018 Expert Outlook on Home

    2018 Expert Outlook on Home

    How do people make design decisions? Where do they get inspiration for interiors? And how do they decorate their homes to feel like places of escape? In this chapter of the 2018 Expert Outlook series, we speak to three experts about the ways in which we’ll mould our households next year.

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