Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It

Sample articles

  • LOL! The science of comedy in advertising

    LOL! The science of comedy in advertising

    Many brands recognise that evoking laughter is a sure-fire way to get people’s attention – but that’s easier said than done. Canvas8 spoke to Caleb Warren, a marketing professor at the University of Arizona, to learn about the difficulties of using humour in ads and how this impacts brand loyalty.

  • πŸ”¬πŸ“±πŸ€”? The science of emoji marketing

    πŸ”¬πŸ“±πŸ€”? The science of emoji marketing

    Emojis have become ubiquitous in digital communications, but their use in marketing campaigns hasn’t always been successful. Canvas8 spoke to Dr. Sara Kim, an associate professor at the University of Hong Kong, to learn how people interpret and react to brands that use these symbols.

  • How is AR technology personalising beauty?

    How is AR technology personalising beauty?

    Augmented reality has already established itself as an exciting technology across several sectors, letting people visualise furniture in their homes and play real-world video games. How is it being harnessed in the beauty world to deliver personalised and seamless shopping experiences?

What our members say