The world's most comprehensive library of consumer research.
Updated daily, our digital library is the leading resource for brands looking to understand global consumer behavior. Members enjoy a suite of tools and services, including:
Expert coverage of consumer trends, as they evolve.
With people on the ground in every major market, we combine a human perspective on change with key data and case studies, providing:
Personalised answers to all your research questions.
A dedicated account manager is always on hand to support your briefs, campaigns and pitches. Every member benefits from:
Designed to deliver the insights you need, quickly.
Our library is designed to deliver answers efficiently. Whether you’re scrambling for a pitch or planning a five-year strategy, our membership service is flexible and intuitive, combining:
Instagram account Diet Prada is confronting some of fashion’s most prestigious brands on issues like copycat design and model diversity. As luxury consumers’ definition of ethical expands to include the intellectual property of designs, fashion brands need to keep up or risk being called out.
When men are involved in gender diversity in the workplace, 96% of companies report progress. How can companies encourage men to engage with gender inclusion? Canvas8 sat down with Sandra Ondraschek-Norris of Catalyst Europe to understand how employee engagement benefits everyone.
McDonald’s may embrace ‘Maccas’ Down Under while Chevrolet rejects 'Chevvy', but how do these monikers affect a company’s perception? Canvas8 spoke to Zhe Zhang, a doctoral candidate in marketing, to learn how nicknames impact people’s relationships with brands.
Following news of how Facebook data was used to affect voting behaviours in the US, the politics of nudging has come under scrutiny. In advance of Nudgestock 2018, Canvas8 spoke to Rory Sutherland, founder of Ogilvy Change, to discuss what it means to nudge ethically.
The Canvas8 Library is the most cutting-edge research resource I know. They are always in the know on the latest behaviours and I appreciate it immensely.
Canvas8 is an invaluable tool and has become an essential part of my daily routine.
Canvas8 is amazing! I don't know how I did my job before.
Canvas8 is the first port of call for context, inspiration and evidence to shape strategic solutions. Everything they do reveals a deeper insight into consumer behavior, and their analysis and reading lists present unique opportunities to understand our audiences from a fresh perspective.
I love these guys. Their reports and case studies are consistently thought-provoking; their daily output is essential reading; and their response to our briefs is always on target. Canvas8 explain complex issues using simple language without depending heavily on arsey made-up portmanteau words that are the stock-in-trade of other trends commentators.
