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Sample articles

  • Why are Americans adopting alternative remedies?

    Why are Americans adopting alternative remedies?

    Wellness brand Goop has come under fire for peddling ‘alternative medicine’ with pseudoscientific claims – yet the backlash had little effect on fans. Amid increasingly unaffordable healthcare and falling pharmaceutical trust, how are unconventional remedies giving people a sense of control?

  • Clio Awards 2017: the insights behind the ads

    Clio Awards 2017: the insights behind the ads

    Why did a middle-aged woman in a bad wig selling pretzels go viral? What drove Rick Ross to buy a Checkers franchise? And how can everyone relate to a woman in a designer dress losing it at a fancy dinner? Canvas8 unpicks the behaviours that underpinned eight of the 2017 Clio Award winners.

  • Is it cool to be a concerned citizen?

    Is it cool to be a concerned citizen?

    From taking #nomakeup selfies to signing petitions on political issues, a growing sense of social responsibility and commitment to local community have changed the way people view social action. Is caring about causes the new badge of cool? And has it become ‘chic’ to protest?

  • How are businesses adopting artificial intelligence?

    How are businesses adopting artificial intelligence?

    Artificial intelligence is still in its infancy, yet business decision-makers see it as pivotal to success, with 900,000 companies expected to be using some form of the technology by 2022. How exactly are firms adopting these tools? And how can AI help them meet the needs of their customers?

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