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Sample articles

  • Diet Prada: Calling out luxury fashion’s failings

    Diet Prada: Calling out luxury fashion’s failings

    Instagram account Diet Prada is confronting some of fashion’s most prestigious brands on issues like copycat design and model diversity. As luxury consumers’ definition of ethical expands to include the intellectual property of designs, fashion brands need to keep up or risk being called out.

  • Why companies should get men engaged in diversity

    Why companies should get men engaged in diversity

    When men are involved in gender diversity in the workplace, 96% of companies report progress. How can companies encourage men to engage with gender inclusion? Canvas8 sat down with  Sandra Ondraschek-Norris of Catalyst Europe to understand how employee engagement benefits everyone.

  • Call me what you like! The science of brand nicknames

    Call me what you like! The science of brand nicknames

    McDonald’s may embrace ‘Maccas’ Down Under while Chevrolet rejects 'Chevvy', but how do these monikers affect a company’s perception? Canvas8 spoke to Zhe Zhang, a doctoral candidate in marketing, to learn how nicknames impact people’s relationships with brands.

  • How can behavioural economics nudge for good?

    How can behavioural economics nudge for good?

    Following news of how Facebook data was used to affect voting behaviours in the US, the politics of nudging has come under scrutiny. In advance of Nudgestock 2018, Canvas8 spoke to Rory Sutherland, founder of Ogilvy Change, to discuss what it means to nudge ethically.

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