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Sample articles

  • Clio Awards 2017: the insights behind the ads

    Clio Awards 2017: the insights behind the ads

    Why did a middle-aged woman in a bad wig selling pretzels go viral? What drove Rick Ross to buy a Checkers franchise? And how can everyone relate to a woman in a designer dress losing it at a fancy dinner? Canvas8 unpicks the behaviours that underpinned eight of the 2017 Clio Award winners.

  • What’s that rash? The science of healthy Googling

    What’s that rash? The science of healthy Googling

    Although 72% of US internet users search for health info online, just 12% can adequately evaluate what they find. Canvas8 spoke with Amy Armstrong-Heimsoth and Melissa Johnson, co-authors of research about a health literacy programme, to learn how people can improve their Googling.

  • How is soap changing in the age of clean?

    How is soap changing in the age of clean?

    Soap bars have gained a reputation as dirty havens for bacteria, with liquid variants gaining popularity due to this fear of germs. But a current lens of wellness is shifting perceptions. Could the humble bar of soap make a timely comeback in an age of ‘good dirt’, clean living and veganism?

  • Quit Genius: ditching cigarettes with digital CBT

    Quit Genius: ditching cigarettes with digital CBT

    Changing social attitudes and a growing awareness of the negative health effects mean that smoking isn't cool anymore. Yet while 68% of smokers want to give up, just 3% manage to quit for good. Quit Genius is helping people break the habit by combining nicotine replacements with CBT via an app.

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