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Sample articles

  • Level up! The science of gamification

    Level up! The science of gamification

    The gamification market is flourishing as brands seek to engage potential customers in novel ways. But what do people get out of these ads and campaigns? Canvas8 spoke to Nannan Xi, a researcher at Gamification Group, to learn how different game elements affect consumer-brand relationships.

  • How has freelance life become more appealing?

    How has freelance life become more appealing?

    Working nine-to-five may have been a mainstay in 20th century life, but as technology has freed people from their desks, many have sought a more flexible way of earning a living. What impact is the rise of freelancing having on other areas of life, such as daily routines and lifestyles?

  • How do Americans shop for beauty and grooming goods?

    How do Americans shop for beauty and grooming goods?

    Peer reviews have empowered people to confidently order almost anything online – but would you get a new deodorant without smelling it or buy lipstick without testing the shade first-hand? Canvas8 spoke to 20 Americans to understand how they prefer to shop for beauty and grooming products.

  • Super Bowl 2019: the insights behind the ads

    Super Bowl 2019: the insights behind the ads

    How did celebrities help Pepsi drinkers own their beverage of choice? Why did Google speak in military code? And why does Pringles have a problem with Alexa? Canvas8 unpicks the behaviors that underpinned some of the most notable campaigns from the 2019 Super Bowl.

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