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Sample articles

  • Naeema Pasha on the evolving future of work

    Naeema Pasha on the evolving future of work

    Successful vaccine rollouts may signal a return to offices in 2021, but given the pandemic’s drastic impact on people’s values and attitudes, what will they expect from employers going forwards? Canvas8 spoke to Dr. Naeema Pasha of the Henley Business School about the future of work.

  • Think global, buy local! The science of identity shopping

    Think global, buy local! The science of identity shopping

    In times of uncertainty, people often make purchases that reaffirm their identity – yet many ‘global citizens’ championed local firms during the pandemic. Canvas8 spoke to Sharon Ng of Nanyang Technological University to understand the impact of global-local identities on shopping habits.

  • Monogram: luxury weed tackling cannabis hypocrisy

    Monogram: luxury weed tackling cannabis hypocrisy

    Following the company’s debut in December 2020 with $50 hand-rolled joints, Monogram, the luxury cannabis brand launched by Jay-Z, has unveiled an awareness campaign that seeks to call attention to the hypocrisy inherent in the drug policies and regulations across the US.

  • MSCHF: turning drop culture on its head

    MSCHF: turning drop culture on its head

    Toeing the line between hype-fatigue and drop culture, art collective and creative agency MSCHF is tapping Gen Zers with whimsical offerings  – and appealing to their fauxstalgia via SMS-based notifications. With limited stock and quirky comms, the brand is winning fans who value authenticity.

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