We are the leading authority on cultural insight.
With our deeper insight into what people really want, we inspire innovation in some of the world’s leading brands, agencies and organizations. We offer:
We help businesses relate to people.
Working across media, communications and product design, we harness a range of research methods to reveal practical insights into what people really think. We do this by:
We believe successful organizations put their consumers first.
Every year, organizations waste time and money trying to unlock valuable insights from consumer research. We help companies avoid this, by:
We refresh classical techniques to provide simple solutions.
Our unique approach blends scientific methods, data, expertise and real-world examples to generate behavioral insights. Spanning disciplines from anthropology to economics, we:
We're better networked than any other research practice:
Adam Alter
Psychologist, United States
Alan Moore
Consultant, United Kingdom
Alan Wolk
Consultant, United States
Alex Gordon
Semiotician, United Kingdom
Amitava Chattopadhyay
Professor, Singapore
Andrea Richeson
Consultant, United States
Anna-Marie Solowij
Consultant, United Kingdom
Arvind Singhal
Consultant, India
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We inspire creativity at some of the world's most innovative brands, agencies and organisations:
METRO
From 'Contagion' to 'I am Legend', the plots of apocalyptic movies have hit close to home during the coronavirus pandemic. Senior behavioural analyst Mira Kopolovic explains why people are gravitating to dystopian narratives during the health crisis.
THE GUARDIAN
What will life look like post-COVID-19? Alex Quicho, associate director of cultural intelligence, explains the behavioral changes and responses people will develop during this health crisis and how these shifts will shape our lives in the future.
MarketingTech
Senior behavioural analyst Mira Kopolovic discusses how the openness of communicating online became intertwined with cyber abuse and concerns around data privacy. How have platforms such as Peanut and Blitter created niche spaces that people feel safe to access?
Retail Sector
With only 3% of people saying they’re devoted to their favourite stores, it’s the norm to shop around for the best deal and ‘cheat’ on the high street. Behavioural analyst Edoardo Biscossi discusses how brands can build relationships to retain faithful fans.
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