We are the leading authority on cultural insight.
With our deeper insight into what people really want, we inspire innovation in some of the world’s leading brands, agencies and organisations. We offer:
We help businesses relate to people.
Working across media, communications and product design, we harness a range of research methods to reveal practical insights into what people really think. We do this by:
We believe successful organizations put their consumers first.
Every year, organizations waste time and money trying to unlock valuable insights from consumer research. We help companies avoid this, by:
We refresh classical techniques to provide simple solutions.
Our unique approach blends scientific methods, data, expertise and real-world examples to generate behavioral insights. Spanning disciplines from anthropology to economics, we:
We're better networked than any other research practice:
Adam Alter
Psychologist, United States
Alan Moore
Consultant, United Kingdom
Alan Wolk
Consultant, United States
Alex Gordon
Semiotician, United Kingdom
Amitava Chattopadhyay
Professor, Singapore
Andrea Richeson
Consultant, United States
Anna-Marie Solowij
Consultant, United Kingdom
Arvind Singhal
Consultant, India
Unable to complete request at this time
We inspire creativity at some of the world's most innovative brands, agencies and organisations:
The Telegraph
Our editor Jo Allison comments on how chatbots can be more effective than social media channels for helpful customer service.
IT Pro
Growing up during the technology boom and rapid economic transition, Gen Z entering the workforce some businesses is a daunting prospect. Strategy Director Sam Shaw comments on how tech norms for Gen Z can be a challenge for the workplace.
The Telegraph
Technology's involvement in consumers daily routines has become such a norm that people now accept changes faster. Strategy Director Sam Shaw weighs in on consumer's tipping point for technology they find 'creepy', as retails use smart cameras to learn peoples buying habits.
Campaign
Behavioural Analyst Lore Oxford discusses how consumers have because attached to iPhones as a status symbol in a social that is constantly upgrading to have the best.
Unable to complete request at this time
