We are the leading authority on cultural insight.
With our deeper insight into what people really want, we inspire innovation in some of the world’s leading brands, agencies and organizations. We offer:
We help businesses relate to people.
Working across media, communications and product design, we harness a range of research methods to reveal practical insights into what people really think. We do this by:
We believe successful organizations put their consumers first.
Every year, organizations waste time and money trying to unlock valuable insights from consumer research. We help companies avoid this, by:
We refresh classical techniques to provide simple solutions.
Our unique approach blends scientific methods, data, expertise and real-world examples to generate behavioral insights. Spanning disciplines from anthropology to economics, we:
We're better networked than any other research practice:
Adam Alter
Psychologist, United States
Alan Wolk
Consultant, United States
Alan Moore
Consultant, United Kingdom
Alex Gordon
Semiotician, United Kingdom
Amitava Chattopadhyay
Professor, Singapore
Andrea Richeson
Consultant, United States
Anna-Marie Solowij
Consultant, United Kingdom
Arvind Singhal
Consultant, India
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We inspire creativity at some of the world's most innovative brands, agencies and organisations:
Digiday
For Digiday, associate director of cultural intelligence Alex Quicho delves into the struggles faced by minority groups in creative workplaces, as well as how mentorship programs can help hone creativity.
METRO
With less than 50% of people willing to wear a mask when shopping, the debate about whether we should wear them is ongoing. Alex Quicho, associate director of cultural intelligence, says the resistance to wear masks could be because we see them as overstepping our freedom.
DIGIDAY
As we shift out of the office and into working from home, we're actually becoming more flexible and collaborative in how we work. Helen Jambunathan, associate insight director, explains that people are holding brands accountable when it comes to work expectations.
MIDDLE EAST CAMPAIGN
We're all wondering what the 'new normal' is going to look like on the other side of the coronavirus pandemic. So how can brands step in to offer creative solutions for our evolving wants and needs?
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