We are the leading authority on cultural insight.
With our deeper insight into what people really want, we inspire innovation in some of the world’s leading brands, agencies and organizations. We offer:
We help businesses relate to people.
Working across media, communications and product design, we harness a range of research methods to reveal practical insights into what people really think. We do this by:
We believe successful organizations put their consumers first.
Every year, organizations waste time and money trying to unlock valuable insights from consumer research. We help companies avoid this, by:
We refresh classical techniques to provide simple solutions.
Our unique approach blends scientific methods, data, expertise and real-world examples to generate behavioral insights. Spanning disciplines from anthropology to economics, we:
We're better networked than any other research practice:
Adam Alter
Psychologist, United States
Alan Moore
Consultant, United Kingdom
Alan Wolk
Consultant, United States
Alex Gordon
Semiotician, United Kingdom
Amitava Chattopadhyay
Professor, Singapore
Andrea Richeson
Consultant, United States
Anna-Marie Solowij
Consultant, United Kingdom
Arvind Singhal
Consultant, India
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We inspire creativity at some of the world's most innovative brands, agencies and organisations:
Retail Sector
With only 3% of people saying they’re devoted to their favourite stores, it’s the norm to shop around for the best deal and ‘cheat’ on the high street. Behavioural analyst Edoardo Biscossi discusses how brands can build relationships to retain faithful fans.
MarketingTech
Senior behavioural analyst Mira Kopolovic discusses how the openness of communicating online became intertwined with cyber abuse and concerns around data privacy. How have platforms such as Peanut and Blitter created niche spaces that people feel safe to access?
MarketingTech
Few anticipated that a thumbs-up icon could so acutely inform feelings of self-worth. At its best, the like has reshaped global marketing. But at its worst, people have self-harmed for not getting ‘enough’ of them. Senior behavioural analyst Mira Kopolovic explores wellbeing in a post-like era.
Campaign
Gillette's latest Ad taps into the realms of modern masculinity, differing greatly from their usual content. Canvas8’s Dr. Karen Correia Da Silva sheds light on how this is positive move in new age marketing.
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