We are the leading authority on cultural insight.
With our deeper insight into what people really want, we inspire innovation in some of the world’s leading brands, agencies and organizations. We offer:
We help businesses relate to people.
Working across media, communications and product design, we harness a range of research methods to reveal practical insights into what people really think. We do this by:
We believe successful organizations put their consumers first.
Every year, organizations waste time and money trying to unlock valuable insights from consumer research. We help companies avoid this, by:
We refresh classical techniques to provide simple solutions.
Our unique approach blends scientific methods, data, expertise and real-world examples to generate behavioral insights. Spanning disciplines from anthropology to economics, we:
We're better networked than any other research practice:
Psychologist, United States
Consultant, United Kingdom
Consultant, United States
Semiotician, United Kingdom
Professor, Singapore
Consultant, United States
Consultant, United Kingdom
Consultant, India
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We inspire creativity at some of the world's most innovative brands, agencies and organisations:
Campaign
Gillette's latest Ad taps into the realms of modern masculinity, differing greatly from their usual content. Canvas8’s Dr. Karen Correia Da Silva sheds light on how this is positive move in new age marketing.
Forbes
Canvas8's Senior Social Scientist, Dr. Karen Correia da Silva explores how Brexit has caused a shift in the ways humans are now interacting with one another
Forbes
Following the release of Canvas8's Expert Outlook 2019, Editorial Director Jo Allison pinpoints six key trends that will have most impact on consumer behaviour over the next year.
WIRED
Apple recently issued a profit warning that they credit to the (booming) Chinese economy but Canvas8's CEO Nick Morris argues that is not the case.
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