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Sample articles

  • Why is meaning the new consumer sensibility?

    Why is meaning the new consumer sensibility?

    From panic-buying to extreme saving, paths to purchase have morphed as we progress through the pandemic. But what are people willing to spend on? Canvas8 spoke to Dr. Ravi Dhar and Joe Pine to understand how brands can maintain and grow their following during and after COVID-19.

  • What's wrong? The science of emotional support

    What's wrong? The science of emotional support

    The psychological distress caused by COVID-19 has caused many people in isolation to rely on friends, family, online communities, and brands for a sense of normality. Canvas8 spoke to Xi Tian, a researcher at Penn State University, to understand what’s required for effective emotional support.

  • How is COVID-19 set to impact emotional wellbeing?

    How is COVID-19 set to impact emotional wellbeing?

    The COVID-19 pandemic has rapidly reconfigured the world as we know it – and a mental health crisis could be waiting in its aftermath. Canvas8 spoke to Staci K. Haines, the author of The Politics of Trauma, to understand how the outbreak is set to challenge and change our emotional wellbeing.

  • How did the cult of the amateur kill off experts?

    How did the cult of the amateur kill off experts?

    Where once experts were regarded as symbols of authority and respect, today they are overshadowed by influencers, personal opinions, and instant gratification. Canvas8 spoke to Dr. Tom Nichols, to find out the reasons and impacts behind the era of self-proclaimed experts.

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