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Sample articles

  • Check this out! The science of consumer arrogance

    Check this out! The science of consumer arrogance

    Arrogance is often seen as a ‘negative’ behaviour – a sign that a person is self-centred and lacking empathy. But could boastfulness be a good thing in some situations? Ayalla Ruvio, an associate professor at Michigan State University, explains the value of bragging in a consumer context.

  • MSCHF: turning drop culture on its head

    MSCHF: turning drop culture on its head

    Toeing the line between hype-fatigue and drop culture, art collective and creative agency MSCHF is tapping Gen Zers with whimsical offerings  – and appealing to their fauxstalgia via SMS-based notifications. With limited stock and quirky comms, the brand is winning fans who value authenticity.

  • How did the cult of the amateur kill off experts?

    How did the cult of the amateur kill off experts?

    Where once experts were regarded as symbols of authority and respect, today they are overshadowed by influencers, personal opinions, and instant gratification. Canvas8 spoke to Dr. Tom Nichols, to find out the reasons and impacts behind the era of self-proclaimed experts.

  • Starface: acne stickers for the social media savvy

    Starface: acne stickers for the social media savvy

    Beauty guru Julie Schott’s Starface pimple patches are leading the charge in the skin acceptance movement. Designed to cover up and heal spots, yet remain visible, these cute yellow stars are lighting up social media and tapping Gen Z’s desire to resist ‘perfect’ skin ideals.

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