The world's most comprehensive library of consumer research.
Updated daily, our digital library is the leading resource for brands looking to understand global consumer behaviour. Members enjoy a suite of tools and services, including:
Expert coverage of consumer trends, as they evolve.
With people on the ground in every major market, we combine a human perspective on change with key data and case studies, providing:
Personalised answers to all your research questions.
A dedicated account manager is always on hand to support your briefs, campaigns and pitches. Every member benefits from:
Designed to deliver the insights you need, quickly.
Our library is designed to deliver answers efficiently. Whether you’re scrambling for a pitch or planning a five year strategy, our membership service is flexible and intuitive, combining:
Arrogance is often seen as a ‘negative’ behaviour – a sign that a person is self-centred and lacking empathy. But could boastfulness be a good thing in some situations? Ayalla Ruvio, an associate professor at Michigan State University, explains the value of bragging in a consumer context.
Toeing the line between hype-fatigue and drop culture, art collective and creative agency MSCHF is tapping Gen Zers with whimsical offerings – and appealing to their fauxstalgia via SMS-based notifications. With limited stock and quirky comms, the brand is winning fans who value authenticity.
Where once experts were regarded as symbols of authority and respect, today they are overshadowed by influencers, personal opinions, and instant gratification. Canvas8 spoke to Dr. Tom Nichols, to find out the reasons and impacts behind the era of self-proclaimed experts.
Beauty guru Julie Schott’s Starface pimple patches are leading the charge in the skin acceptance movement. Designed to cover up and heal spots, yet remain visible, these cute yellow stars are lighting up social media and tapping Gen Z’s desire to resist ‘perfect’ skin ideals.
I love these guys. Their reports and case studies are consistently thought-provoking; their daily output is essential reading; and their response to our briefs is always on target. Canvas8 explain complex issues using simple language without depending heavily on arsey made-up portmanteau words that are the stock-in-trade of other trends commentators.
Canvas8 is the first port of call for context, inspiration and evidence to shape strategic solutions. Everything they do reveals a deeper insight into consumer behaviour, and their analysis and reading lists present unique opportunities to understand our audiences from a fresh perspective.
Canvas8 is amazing! I don't know how I did my job before.
Canvas8 are a diverse and cutting edge information provider who work dynamically to fulfill bespoke information briefs to tight deadlines. They provide robust information for our regular internal and external publications as well as having a wealth of data which provides consistent support to our planning department.
Canvas8 is an invaluable tool and has become an essential part of my daily routine.
F*ck me. Amazing. Spot on.
When you're armed with the insights from Canvas8's library, you can always be confident that you'll have something smart and interesting to share with a client.
Canvas8 fills that little gap of insight that’s the trickiest to find, but when understood can leapfrog your thinking into new territories, getting everyone excited along the way.
Canvas8 is a top notch subscription. Breadth, depth, focus, sharpness and above all else freshness. Have as much or as little as you need to help you crack your brief. The consultant service is first-rate, primarily you’re dealing with people who know what an agency planning dept does and needs which makes a massive difference.
