Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It

Sample articles

  • Hey Siri?! The science of smart tech trust

    Hey Siri?! The science of smart tech trust

    With more time spent at home, the use of voice assistants has risen but many remain wary. What’s important for building trust in these devices? Canvas8 spoke to Jonas Föhr, a marketing and consumer researcher, to understand how people create and maintain trust with voice assistants.

  • I see you! The science of signalling solidarity

    I see you! The science of signalling solidarity

    High-profile examples of woke-washing and green-washing have made many people sceptical of brands’ social activism, perceiving their efforts as profit-driven. Canvas8 spoke to Tulsi Achia, a social psychologist and allyship specialist, to learn how organisations can best signal their solidarity.

  • Has a lack of touch impacted our desires?

    Has a lack of touch impacted our desires?

    Whether it’s living vicariously through Normal People or counting down the days until a physical reunion, COVID-19 has forced us into a no-touch climate and we’re mourning the lack of skin-to-skin contact. Canvas8 spoke to three experts to explore what a post-touch world could look like.

  • MSCHF: turning drop culture on its head

    MSCHF: turning drop culture on its head

    Toeing the line between hype-fatigue and drop culture, art collective and creative agency MSCHF is tapping Gen Zers with whimsical offerings  – and appealing to their fauxstalgia via SMS-based notifications. With limited stock and quirky comms, the brand is winning fans who value authenticity.

What our members say