Viewpoint Snapshot
Viewpoint Snapshot

Align your brand with emerging trends to establish your public profile.


What is it?

We use desk research and expert insights to reveal new behaviours and develop a unique point of view for your brand to own. This work is designed in a PR-friendly report for you to use to make headlines and establish cultural expertise.

Great for
  • Thought leadership
  • New product launches
  • Entering new markets
TurnaroundFour weeks (minimum)
Cost

£12,500/$18,000

  • 1x expert interview
  • 1x English-speaking market
  • Pricing for other audiences available on request
Viewpoint Snapshot Methodology
researchDesk research and literature review

Researching the Canvas8 Library and secondary sources such as news articles, books, opinion pieces, peer-reviewed studies, white papers, reports, and social media.

researchExpert interview

An interview with a thought leader or tastemaker to quickly synthesise decades of research, knowledge, and experience.

analyseThematic clustering

An approach that surfaces the most important and prevalent themes from social research.

narrativeTrend themes

Descriptive summaries of emerging trends to give teams a rich understanding of the key shifts bubbling up in culture.

These snapshots uncover
Five thought-provoking, noteworthy stories
Insights from leading experts
An authoritative viewpoint for your brand
These snapshots uncover
What we deliver
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Public-facing white paper
An engaging, authoritative report synthesising research and analysis into an accessible read. These deliverables demonstrate credibility and support thought leadership.
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Presentation deck - bolt on
A highly visual, thought-provoking deck and presenter notes designed for in-person delivery. Not included in starting cost.
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Webinar - bolt on
A digital video presentation, seminar, or workshop that’s hosted/moderated by Canvas8, sharing the ideas and insights in an interactive format. Not included in starting cost.
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