Media Snapshots build a map of media behaviours – supporting strategies to reach people on the right channels and platforms in exactly the right moments.
The snapshots uncover:
/ A ‘media use’ timeline for audiences, revealing common routines
/ The most popular and frequently-used channels, platforms, and devices
/ Media consumption insights across physical and digital media
/ The platforms most likely to influence attitudes and behaviours
/ Differences between demographics and audience subsets
Media Snapshots are produced from a proprietary 12-minute survey. The multiple-choice responses will be tailored to your brand and industry, with two bespoke questions.
It's great for media planning.
Researching the Canvas8 Library and secondary sources such as news articles, books, opinion pieces, peer-reviewed studies, white papers, reports, and social media.
An online survey of a targeted sample, covering niche audiences, specific demographics, or at a nationally representative level – exploring media attitudes and behaviours across various platforms, channels, and formats.
An approach that surfaces the most important and prevalent themes from social research.
A synthesis of concise and action-oriented findings
An executive-level 15- to 30-slide deck to communicate the most important findings from the project.
Quantitative data from the research delivered in tables. Raw data can be provided in a flat file (e.g. CSV or Excel) or SPSS.