A survey that can be rapidly deployed to understand current levels of brand resonance and salience versus that of competitors. Brands can use learnings to focus strategic planning and comms initiatives for greater impact.
The snapshots uncover:
/ Where and why a disconnect with your brand may be occurring
/ How people see themselves versus how they see the brand
/ A breakdown of performance across: Awareness, Differentiation, Emotional Connection, and Loyalty – useful for focusing strategic efforts and spend
Brand Resonance Snapshots are produced from a proprietary 12-minute survey. The multiple choice responses will be tailored to your brand and industry, with two bespoke questions.
Researching the Canvas8 Library and secondary sources such as news articles, news articles, books, opinion pieces, peer-reviewed studies, white papers, reports and social media.
An online survey of a targeted sample, covering niche audiences, specific demographics, or at a nationally representative level - exploring media attitudes and behaviours across various platforms, channels and formats.
An approach that surfaces the most important and prevalent themes from social research.
A synthesis of concise and action-oriented findings
An executive-level 15- to 30-slide deck to communicate the most important findings from the project.
Quantitative data from the research delivered in tables. Raw data can be provided in a flat file (e.g. CSV or Excel) or SPSS.