Brand Resonance Snapshot
Brand Resonance Snapshot

Learn how your brand is connecting with audiences.

What is it?

We write a survey to identify how your brand is resonating with your audience and map its performance against competitors. After analysing the results, we provide recommendations on how to increase your brand's impact.

Great for
  • Brand positioning
  • Communication strategies
TurnaroundFour weeks (minimum)
Cost

£15,750/$22,000

  • n=1,000 general population
  • 1x English-speaking market
  • Pricing for other audiences available on request
Brand Resonance Snapshot Methodology
researchDesk research

Researching the Canvas8 Library and secondary sources such as news articles, books, and opinion pieces.

researchBrand resonance survey

A 12-minute survey of the general population, measuring brand resonance against key criteria from Keller’s brand equity model (awareness, differentiation, emotional reactions, loyalty) versus that of competitors.

analyseThematic clustering

An approach that surfaces the most important and prevalent themes from social research.

narrativeStrategic playbook

A synthesis of concise and action-oriented key findings.

These snapshots uncover
If your brand's values align with your customers'
Where and why a disconnect may be occurring
A breakdown of performance to help you focus your budget
These snapshots uncover
What we deliver
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Behaviour Snapshot
A 15- to 30-slide deck to communicate the most important findings from the project.
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Raw data
Quantitative data from the research delivered in tables. Raw data can be provided in a flat-file (e.g. CSV or Excel) or formats compatible with the likes of SPSS (e.g. .sav).
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