Lockdowns, job losses, and furloughs left many people without a sense of purpose. As people took the time to reconsider their priorities, creativity emerged as a therapeutic outlet. From baking and sewing to ‘thrift-flipping’, people are engaging in new hobbies or revisiting old ones. For some, passion projects are a coping mechanism, while others are turning them into a career move.

Changing algorithms, non-stop advertising, and the dissemination of misinformation all contribute to declining trust in social media giants. Enter the passion economy: online community platforms built around niche passions. What does this mean for the state of social play?

Tired of brands that lack transparency or refuse to take risks, some Gen Yers and Zers Down Under are embracing a DIY mindset and launching their own firms. How are these small businesses winning over the hearts and wallets of young consumers, and what can big brands learn from them?

Working from home is shifting the way we all work, and one hurdle is promoting creativity and innovation from afar. A study has shown that supervisors who show emotionally intelligent behavior increase creativity in their team, creating opportunities for firms to invest in such training for managers.