As people continue to 'hibernate' at home, it’s having an effect on their wardrobe choices. Even among high-end fashion fans, laidback comfort is winning out. To meet these new demands, Dior has launched a luxury loungewear range designed to elevate the at-home experience.

TAG Heuer has launched a wellness app, designed to be used with the brand’s line of smartwatches. Although luxury consumption tapping into wellness is nothing new, this release illustrates how high-end brands are becoming more involved in people’s private health and wellness journeys.

Against the backdrop of an impending recession, continued uncertainty around COVID-19, and climate-based anxieties, luxury consumption is evolving to focus on people’s immediate environments, helping to boost moods at home while the outside seems inhospitable.

Zoom dance classes, living room yoga, and hour-long walks have become common activities during COVID-19 lockdown. But how much are people really focusing on fitness? Canvas8 spoke to 16 people to find out how their attitudes towards exercise have changed as a result of the pandemic.