Signal4 Oct 2021
BBC seeks to lure Gen Zers with personal data store

The BBC is looking to lure Gen Zers from Netflix by offering a new data plan that increases personalisation and increases user control of data. The BBC has good reasons to be taking bold action to stay relevant, but the new data product may not be enticing enough to stay relevant with Gen Zers.

BBC seeks to lure Gen Zers with personal data store