Signal1 Oct 2021
Crown Royal uses metaverse to connect with seltzer fans

At the height of the pandemic, entering the metaverse was the way for brands to reach people at home. The concept has since popped up in unlikely places as brands look to recapture interest in experiential marketing. Whisky brand Crown Royal is one, harnessing the metaverse in its campaign.

Crown Royal uses metaverse to connect with seltzer fans