As the reality of the metaverse comes nearer, companies are attempting to create a way into that world. Facebook is well placed to create an accessible entry point to the next level of the internet and Horizon is its attempt to offer an immersive VR world for socializing, home working, and beyond.

Governments and businesses are increasingly using virtual spaces to access and stay relevant with digitally native Gen Zers. That’s why South Korean culture minister Hwang Hee has been discussing the future of cultural policy with young artists at an event held in the metaverse.

Louis Vuitton is bringing the history of the fashion house to life with a game combining NFT art with the brand’s heritage. As digital mediums grow in commercial significance, traditional brands are looking for ways to keep their narratives connecting with a younger, digitally savvy audience.

Gamers are used to spending on virtual goods to customise characters and unlock additional content, but how would they feel about IRL brands existing in these environments? As fashion labels seek to capture the next generation of luxe shoppers, how can they engage gamers in an authentic way?