COVID-19 made Britons reevaluate what they considered to be important in life, and for many, establishing a healthy work-life balance has become a priority. Canvas8 spoke to eight people from across the UK to learn how they’re planning to adapt their careers in the wake of the pandemic.

Having navigated through a pandemic, what do parents need now? In this Spotlight on Parenting, we explore what mothers and fathers are prioritising as they try to carve out a ‘new normal’ and consider how brands can make sure they are helping and not adding to the pressure.

Due to the new reality of WFH during a pandemic and a growing desire for deeper connections with their kids, Gen Xers are redefining the concept of fatherhood. But while they’re pushing for change, representations remain outdated. So, how do Gen X men relate to traditional family structures?

Many parents have found juggling priorities during the pandemic a challenge, and while tech has helped balance work, childcare, and household duties, the combined strain has added up. What are the long-term implications of lockdown on parents, and how can brands respond?