Exhausted and disillusioned with China’s oppressive work culture, young people there are embracing a defeatist ideology that takes inspiration from the act of lying down. As more people reject the grind, they're pining for simpler living away from the pressures of traditional expectations.

Chinese consumers are known as the driving force behind the success of numerous European business sectors, but have been slow to show the same support to home-grown Chinese brands. However, as the quality improves so does trust, creating new opportunities for local brands.

Why are young people blending age-old herbal treatments with Western wellness? Who’s most likely to pay with digital yuan? And what challenges do ‘leftover women’ face? This Cultural Snapshot uses local stats and case studies to explore the behavioural norms shared by Chinese people in 2020.

Decades of domestic prosperity have seen Chinese citizens become coveted consumers the world over. But a new wind is blowing as young people move away from excessive materialism and towards a more conscious, minimalist approach. What’s driving this shift in shopping habits?