From Gucci’s foray into Animal Crossing to Burberry’s surfing adventure, luxury and gaming are becoming increasingly intertwined. These spaces let fans interact in more intimate ways with their favourite brands, something Ferragamo is exploring as it launches its SS21 collection.

Gucci has announced a collab with Kai, member of the Korean boy band EXO, in its latest brand-artist capsule collection. As people look to fashion brands to be more inclusive, accessible, and fun, Kai’s collection is playing on this shift with light-hearted designs adorned with a teddy bear.

Combining hypebeasts’ fandom of limited-edition drops and owning pair upon pair of coveted sneakers with accessibility and affordability, the AR-style Aglet app is letting the sneaker-obsessed get in-app versions of the shoes they love and crave without actually having to buy them.

From indulging in mini-treats that elevate the everyday to HNWIs splurging on extravagant vacations, the ways people signal their status are diversifying as the focus shifts from ‘what you own’ to ‘how you live’. Canvas8 spoke to ten Americans to learn how their attitudes to luxury are changing.